Heather Dugan

Webflow Website for an Award-Winning Author and Keynote Speaker

Heather Dugan is an award-winning author, keynote speaker, and nationally recognized thought leader on relationships and interpersonal connection. An avid traveler and outdoor enthusiast, Heather shares her passion for life and relational expertise through speaking events, books, and article contributions. To help her better manage and showcase her content, Chek Creative built a modern Webflow website featuring CMS collections for books, speaking events, and blogs. The new site includes robust search functionality and an email subscription form, allowing visitors to more easily engage with Heather's work.

Website Type: Webflow
Purpose: To create a user-friendly platform for Heather to share her books, speaking events, and articles with a wider audience.

Visit Heather Dugan's Website

Challenges

Heather Dugan’s previous website was limited in its ability to showcase her growing body of work and connect with her audience. Key challenges included:

• Content Management: Heather needed an easy way to manage and update her books, speaking events, and blog posts as her career expanded.
• Lack of Robust Search: The previous website made it difficult for visitors to navigate through her content.
• Limited Engagement: Without an email subscription form, it took a lot of unnecessary effort to keep Heather's audience updated on new books, events, and blog posts.

These challenges called for a limber website that can handle large amounts of content and provide a seamless experience for admins and visitors alike.

Our Approach

Chek Creative chose Webflow for its flexibility, ease of use, and ability to create custom CMS collections to manage Heather's extensive library of content. We prioritized an organized system for on-site navigation, robust search functionality, and heightened user engagement.

Key Decisions:

• CMS Collections: We set up CMS collections to manage Heather’s books, speaking events, and blog posts, allowing her to easily add and update content.
• Search Functionality: We implemented a robust search feature that empowers visitors to quickly find this author's books, events, and blog posts.
• Email Subscription: We added an email subscription form to keep Heather's audience up to date on her latest work.

Tools & Integrations:

• Webflow CMS Collections for books, events, and blog management.
• Webflow’s Search Functionality to enhance content discoverability.
• Email Subscription Form for direct communication with her audience.

Design & User Experience

The website was designed to reflect Heather’s dynamic personality and expertise in a visually appealing way:

• Mobile-First Design: The site is fully responsive, ensuring a smooth browsing experience across all devices.
• Simple Navigation: The CMS collections made it easy for visitors to browse through Heather's books, speaking events, and topical posts.
• Engaging Layouts: We used clean, modern layouts with ample white space and high-quality images to highlight Heather’s work and keep the focus on her content.

Development Process

The development process involved creating a flexible content management system that Heather could easily update and manage on her own:

• CMS Collections Setup: We structured the CMS collections for books, events, and blogs, giving Heather full control over her content.
• Search Integration: We integrated a robust search functionality to help visitors find the content they're searching for more quickly.
• Email Subscription Integration: We added an email subscription form to capture leads and keep visitors updated on Heather’s latest work.

Technologies & Frameworks:

• Webflow for building the site and CMS collections.
• Custom Search Integration for quick content retrieval.
• Email Subscription Form for direct engagement.

Results & Impact

The new Webflow website has significantly improved Heather Dugan's online presence, offering an easy-to-navigate platform for her growing audience:

• Content Management: Heather now has full control over her books, events, and blog posts through easy-to-update Webflow CMS collections.
• Increased Engagement: The email subscription form and search functionality have made it easier for visitors to stay informed and find relevant content.
• Improved User Experience: The mobile-friendly design and enhanced UX features have made browsing the site a significantly more enjoyable experience, resulting in greater visitor engagement.

Next Steps / Ongoing Improvements

Future updates will focus on SEO optimizations and adding new content as Heather continues to share her expert perspective through new articles, books, and keynote speaking events.