How Building a Shopify Store Boosts Sales

Disclosure: Because Chek Creative builds ecommerce sites using the Shopify platform, this article contains our Shopify affiliate link.

Building a consumer-friendly ecommerce experience can be a workout. Integrating unique features is key, as is designing a phenomenal user experience. Neither of these is always easy, but every bit of effort a developer puts in behind the scenes means a shopper will have to exert that much less. To put it simply, a good ecommerce developer works hard to ensure shoppers don't have to.

Shopify vs Wix for Ecommerce

Wix has offers a greater quantity of pricing tiers, and these are less expensive than what Shopify offers. Wix is a respectable platform and successful businesses have certainly been launched from it, but for serious print on demand and other sales applications, we really have to recommend Shopify for ecommerce.

3 Reasons to Choose Shopify for Ecommerce

Shopify is generally considered the best ecommerce platform around. While countless top-tier Shopify website examples demonstrate its popularity among digital business owners, but why does it hold the reputation it does? With that question in mind, here are three major benefits of choosing Shopify for ecommerce — benefits that are honestly pretty hard to ignore.

1.) Intuitive for Consumers

It's a challenge to provide options while optimizing usability, but it isn't impossible. The Shopify interface is exceedingly simple but not basic. It's a mature platform that can offer your shoppers a more streamlined purchasing experience. And beginning at only $1/month for the first three months, you'll have a great opportunity to start seeing sales come in before you have to invest any real money into the platform.

2.) Capacity for Customization

Although it can be tricky in certain circumstances, the capacity for customization is certainly there. Shopify uses a templating language called Liquid which allows developers to tailor builds to a variety of unique goals and aesthetic considerations through extensive theme customization.

One website we maintain in Shopify is the site for ecommerce giants SafeRingz. By adding our own customizations into the Shopify framework, we were able to significantly increase their average order value, site conversion rate, and number of cart items. And that's really the story of Shopify for ecommerce — it's a platform that truly empowers great businesses to rise to the top. Everything you need for ecommerce is right at your fingertips inside the dashboard, including a variety of powerful app store integrations, point of sale options, and more.

3.) Platform Stability

Whether you're dipping your toes into online retail or thinking about migrating platforms, Shopify is the sturdy, reliable choice for ecommerce. It's extremely stable and a total breeze to build on.

For those who may be migrating over to Shopify from another platform like Wix, the platform offers Shopify migration resources. As the website mentions, "In some cases, migration is straightforward, but the migration process can be complicated when your store has large amounts of data in multiple sets."
This is another reason why, if at all possible, we recommend starting out on Shopify for ecommerce. That being said, there are certainly ways to migrate large sites.

Not Sure How to Set Up a Shopify Store?

Whether you're facing a large migration or you've just decided to prioritize building a Shopify store and don't know how to go about it, reach out to us. Our team has extensive experience helping business sell on Shopify and migrating sites over to the platform. At the end of the day, choosing Shopify for retail can make all the difference for digital businesses. We'd love to help harness it for your goals.

The less effort that a retail shop, online or otherwise, foists on its consumers, the better. And in the world of ecommerce, shoppers don't even have to walk out the door... they only need to click away. A unique and intuitive interface is often the difference between a sale and a lost customer. In our experience full-stack developing inside of Shopify is the very best option for a successful ecommerce venture.